Most people think that corporate
sponsorships are only for nonprofits, associations and little leagues. But
here’s the thing: if you do any kind of promotions, you can be sponsored. And
you’re leaving money on the table if you aren’t benefiting from sponsorships.
Even big name celebrities have
sponsors. People including Madonna, Kobe Bryant, and Justin Timberlake… And we
know they aren’t charities.
Okay, so you’re not nearly big rock
star or sports legend. Is it possible for you, a small business owner, to get
sponsorships?
Yes!
You see, the reasons why a company
would sponsor a celebrity are the same reasons they would sponsor you.
It used to be that companies would
underwrite the costs of a sponsorship for good will. Times have changed. Today,
sponsorships are now a valuable marketing tool, and corporations looking for a
better return on investment than just that it ‘feels good’ to help out.
The sponsor’s goal is often to get to a
specific target market, so if you can answer these questions, you can get a
support for something you are already – or planning on – doing:
1) Do you have a
visible following?
Think about your subscriber list, your
social media, your connections with traditional media. If you can clearly prove
you have a following makes a sponsor interested. This doesn’t mean you need
huge figures. It’s the quality of the following not the quantity that makes a
difference. (See the next question to understand this more.)
2) Can you show you
have an influence with your following?
Sponsors will want to see if you have a
bond with the people in your ‘tribe.’ Influence means you can give them a call
to action, and they will respond. This is exactly why the quality of your
following is more important than the quantity. There’s no return on investment
if you have 50,000 followers on Twitter but only 2 people are actually reacting
to your tweets.
3) Are YOU willing to
invest in a sponsorship relationship?
If you think the sponsorship is over as
soon as the company has handed you the hard or soft money, then you’re ill
prepared for sponsorships. The key is building a lasting relationship.
4) Can you verify
that your sponsors will get a quantifiable return on investment?
There’s a right approach and a wrong
approach to this. And without help, it can be hard to see what will work. (And
by the way, what will work for one potential sponsor may not for another).
Shannon Cherry, a veteran in building connections – including corporate
sponsorships, is sharing her sponsorship secrets to help individuals like you
get your share of the $17 Billion in corporate sponsorship available. Join us on
March 21st at 5 PM ET for the free webinar: “Win-Win-Win
Your Way to Profitable Influence: How to Get Companies to Pay You to Market to
Your Audience.”
Discover how Shannon is getting
sponsors to pay for just about EVERYTHING she does, including clothes and
makeup, computers, gifts for clients, blogging, attending and hosting events
and much more.
When you join us on March 21st, you’ll
discover:
- Why companies have millions of dollars to dole out
- Why a company would be interested in you and what you’re doing
- What you really need to offer to land a sponsorship
- What a sponsorship can pay for
- And much, much more!
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